Values:
The Daily Mail’s masthead is the old fashion and traditional one. It makes you think the newspaper is an old and reliable.
Pictures:
The Daily mail has a lot of pictures. There’s a picture in an every page and usually there’s more than just one.
Font:
Small, clear and little old styled font tells the reader pretty much the same than the same kind of masthead does. It makes the reader think it’s reliable.
Splash values:
The splash seems shocking and not so old styled and traditional.
By: Jarno & Markus
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