Brand identity in newspapers by Jude Law and Mia Hamm

The Daily Mirror

The front page: The colours are red and black and the font is sans serif. In other words this paper is definitely not a broadsheet, it's a red-top tabloid. The splash is "Paris back to jail", which tells you pretty much everything you need to know about the Daily Mirror's values. People love to see others fail and this paper gives you excactly that. Then there's a few puffs that are titled Big Bro exlusive. On the top of the page, next to the masthead, there's a small picture of a man and a text saying "Iraq's 150th victim: He gave his life to save a comrade". Besides the fact that people like to read about other people failing, they also like to read about everyday heroes and survival stories.