torstai 6. toukokuuta 2010

Ads gone bad

If you ask someone to descirbe a clothes advertisment they'll probably tell you that there's a thin tall girl on it wearing clothes that show off her breasts and her behind and her face so stuffed with makeup she looks like a doll. It seems that the brand thinks that the thinner and the prettier the girl on the ad is, the better the clothes are gonna sell.The truth is the effect is exactly the opposite. You get the feeling that you have to be as beautiful and thin as the girl on the ad to be able to look good in those clothes. Then you feel, that because you're not like the girl on the ad you're not good enough which makes you depressed and you don't want to buy any clothes because in your opinnion they all look terrible!

It's crazy that anyone would like to look like the models on the ads anyway. They're so thin it makes you want to force them to eat something so they'd gain a little weight. No one would probably even notice if there was a teenage boy wearing a little makeup and girls clothes in stead of an actual model. And I'm not even exaggerating it. Advertisers should really think about the messages they're relaying and what effect they have on people, young girls especially. Young women are the most vulnerable of all age groups because they think that the most important thing in life is to look good, good meaning thin and beautiful. Little girls don't care what they look like most of the time because they're busy catching butterflies and wearing pink clothes. Older women know who they are and realize there's more to life than your looks.

The ads don't only affect women and girls beliefs of how they should look like. It also makes men and boys think that women should look like the girls on the ads. No wonder men and boys seem to be interrested in only the girls who look like straws. They think it's not somehow acceptable to like someone who is a bit heavy or curvy and the women only reinforce that belief by accepting the fact that men and boys can evaluate you by your looks.

BY: Mia :)

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